fbpx

Licensees Focus

NEW QUILLING ART DESIGNS FOR PRECIOUS MOMENTS

22 Apr - 2022

WeJoy Living joins Precious Moments licensing program and Direct Checks Unlimited, Life Gift Group, and Zazzle Renew their licensing agreements

When it comes to Precious Moments™, WeJoy Living is ready, “quilling”, and able now that the online gift shop has been granted the license to produce and sell Quilling Art featuring Precious Moments artwork.

“WeJoy Living looks forward to sharing the joy and inspiration of life’s most memorable and meaningful moments with others through our one-of-a-kind Precious Moments quilling artwork,” says WeJoy Living Program Director Binbin Ma. Quilling is an intricate paper craft art form (also known as paper filigree) in which thin strips of paper are rolled and shaped to form basic shapes which are then glued into decorative designs.

Precious Moments is excited to add WeJoy Living to our licensing family as their beautiful quilling designs are a perfect match for our iconic characters and artwork. They join an extensive licensing roster that includes many wonderful and loyal licensees,” says Shehnaz Safiuddin, Vice President, Product and Marketing for Precious Moments, referring to the recent renewals of licensing agreements with several longtime licensees. 

Renewing Precious Moments licensees include: 

  • Direct Checks Unlimited as licensee for Precious Moments checks, checkbook covers, and personalized labels.
  • Life Gift Group as licensee for a wide range of Spanish-language Precious Moments gifts.
  • Zazzle.com licensee for print-on-demand applications.

“Spotlight is always looking to add great new licensees like WeJoy Living, but we also really value the great work being done by existing licensees such as Direct Checks Unlimited, Life Gift Group, and Zazzle” says Carole Postal, President of Spotlight Licensing and Brand Management, the agency appointed by Precious Moments, Inc. to manage its domestic merchandise licensing program.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




THE WINNERS OF THE 2024 BOLOGNA LICENSING AWARDS
THE WINNERS OF THE 2024 BOLOGNA LICENSING AWARDS

The winners of the Bologna Licensing Awards, reserved for international licensors/agencies, licensees and retailers, were announced Monday afternoon. The 7th edition of the awards is an integral part of the 17th edition of the Bologna Licensing Trade Fair/Kids...

read more
CARAVANSERAI HAS BEEN APPOINTED TO REPRESENT MOULIN ROUGE
CARAVANSERAI HAS BEEN APPOINTED TO REPRESENT MOULIN ROUGE

Moulin Rouge has announced the extended appointment of Caravanserai Partners to strategically grow and expand its licensing program across key European territories. Since 1889, Moulin Rouge is the one French venue where spectacular Parisian celebrations are...

read more
REVERE WARE ANNOUNCES STRATEGIC LICENSING PARTNERSHIP
REVERE WARE ANNOUNCES STRATEGIC LICENSING PARTNERSHIP

Full Sail IP Partners, LLC, owner of Revere Ware has announced a new international chapter in its storied history. With a commitment to innovation that has spanned centuries, Revere Ware has licensed its "Revere" trademark to Revere (Shanghai) Enterprise Development...

read more