Highlights | Licensees Focus


20 Apr - 2022

Tags from the story: Glassie, Initial, La Poste, Smiley, Spreadshirt.

Smiley goes to South America and launches brand-new collections with its partners all over the world

Cidade Jardim kicks off Smiley’s 50th anniversary celebration in Brazil with a fun and vibrant pop up activation! In addition to strolling among the 90 balloons emblazoned with the iconic smile across the interactive bridge on the 2nd floor, you can get to know the Collectors Edition products in the pop up store on the ground floor.

On the occasion of Smiley’s anniversary, here are some news from the famous brand’s major partners:

Initial, with 19 stores across HK and Macau, has launched a womenswear capsule collection with Smiley to celebrate the 50th anniversary. Initial believes there is no better time to do something to make the community smile again. Available online and in stores in HK and Macau.

Spreadshirt, the worldwide e-commerce platform has launched their FanArt program with SmileyWorld. A professional group of designers were specifically invited to create their own designs and reach a huge audience of fans. Customisation at its finest! Available at spreadshirt.com.

Glassie’s personalised screen protectors have had the Smiley treatment, always reminding you to take the time to smile! Choose from four fun designs that use Phantom Print™ technology – the design disappears when you unlock your phone. Available at glassie.co and at Nordstrom online and in stores across North America, and at eu.glassie.co from June.

The new La Poste x SmileyWorld stamps have finally been revealed at an exclusive unveiling event at Le Carré d’Encre in Paris. Company leaders came together to present a sneak peek to our exciting stamp book collaboration which will be available for general sale in France from June, allowing people to share a smile or show they care with every letter they send.

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