Licensees Focus


20 Apr - 2022

Tags from the story: Bee Art, Busy Bees, Mattel.

From the Bug Hotel to the beehive, small gestures of hospitality to defend the ecosystem. Busy Bees kindergartens and schools together with Bee Art

Bee Art is a real active citizenship project for children and their families, but also a corporate social responsibility initiative for Busy Bees, Italy’s leading group of educational services for children.

The theme of sustainability and environmental education is central and, this year, goes hand in hand with the Busy Bees educational method, which includes music, English and healthy eating in the daily routine. But can there be healthy food without bees? The answer is no, and it is not good news.

Busy Bees Italia, together with its community of families, wants to be the protagonist of good news for the future and, with BEE ART, the aim is to help children understand how they too can play a role as adults for the future of the nature we love and the planet earth that hosts us and that we too often take for granted.

Education to respect the environment is a common value that Mattel and Busy Bees share, hence the choice of the American multinational to collaborate on the project now and in the back-to-school period in September. The choice is also dictated by Mattel’s primary mission of encouraging new generations to discover the wonders of childhood and thus reach their full potential. To do this, children need to inherit a world where they can live and thrive. That’s why Mattel has invested heavily in the development of a product line that can bring its “vision” to life by helping to make the future brighter and more sustainable, it is MEGA BLOKS Green Town, the first line of toys certified CarbonNeutral. MEGA BLOKS® Green Town™ construction sets help children to imagine their future through play and to acquire eco-friendly/green behaviours early on through play schemes such as recycling, using electric vehicles, protecting honeybees and choosing renewable energy sources.

Subscribe to our newsletter

Read our last issue

Our Youtube Channel!


Baileys is growing and expanding in Italy, branching out into other product categories beyond the famous liqueur, thanks to the agency Maurizio Distefano Licensing, which manages its licensing rights with new licensees on board. Leading companies in the food sector...

read more