Highlights | Licensees Focus


12 Apr - 2022

Easy Shoes collaboration is part of a busy year for the web star

The respected licensing agency Maurizio Distefano Licensing, the worldwide licensing agent for the popular young web star Charlotte M., has announced that the Charlotte M. spring 2022 shoe collection has arrived.

Designed in collaboration with Charlotte M. with her target generation Z audience very much in mind and produced by Italian footwear specialist Easy Shoes, these beautiful sneakers in four different colours (pink, white, black and blue jeans) are available now in major shoe stores and retail chains across Italy. Not only that but every purchase includes a special gift: a pair of super-cool Charlotte M. cat-eyes sunglasses.

To support the launch of the sneakers, Charlotte M. herself has begun a campaign on her very popular social media outlets and is also the starring in the supporting TV commercial (which you can see on www.easyshoes.it ), to be aired on the main children’s channels.

Charlotte M. is a social media sensation, with, to date, over a million subscribers on YouTube and TikTok and nearly 150,000 followers on Instagram. Her creative talents extend to singing, writing, acting and more.

She’s the singer on four songs, “Best Friends”, “Hola Flamingo”, “I loove you” and “Buum Buum”, available on YouTube and streaming on Spotify. She’s also the author of three books published by Fabbri Editori. The first two “Un’estate al college infestato” (A Summer at a Haunted College) and “Un amore oltreoceano” (An Overseas Love) came out in 2020 and 2021. The latest “Charlotte M. La mia vita segreta”, (My Secret Life) published in February 2022, is a comic book adventure with a significant role for Charlotte M.’s favourite animal symbol, the flamingo.

Much more is planned for 2022, including a starring role in a new movie, a TV series and many more licensing launches.

Charlotte M. products, inspired by her enormously popular videos, are already on the market and many are more on the way. Maurizio Distefano Licensing has already entered into a number of new licensing agreements with leading Italian companies that plan to launch Charlotte M.-branded products during 2022.

The Charlotte M. story began at the age of eight when she started making videos in her room for fun and posting them on YouTube. YouTube viewers took notice, her videos became more polished and professional, and her audience grew.

Charlotte M. is especially popular among teenage girls, who love the humour and spontaneity with which she talks about her life and the topics that affect her life – and, of course, their lives: first crushes, friendship, arguments, going to school and how she fills her free time.

Massimo De Laurentis, President of Easy Shoes, comments: “Charlotte M. is fantastic! Our partnership with her and Maurizio Distefano Licensing has inspired us to produce some truly innovative and high-quality products for her fans and is all set to be a great success.”

Maurizio Distefano, President of MDL, says, “We are thrilled to be partnering with Easy Shoes for the Charlotte M. brand. Easy Shoes has captured the essence of the brand and Charlotte’s style with a collection that will blow all of her fans away!.”

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