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Highlights | Industry News

ROADSIGN: WELCOME IN ITALY!

11 Apr - 2022

Tags from the story: Due C Consulting, Roadsign.

The essence of Roadsign is adventure, the journey that leads to the discovery of new places but also of new sensations

Roadsign is the result of an uncommon history, which began in the mid-1980s in Australia. To understand the purpose of this extraordinary story, we need to go back to the 70s, when a trip to Australia was considered as much as “a journey to the moon”.

The essence of Roadsign is adventure, the journey that leads to the discovery of new places but also of new sensations.

Paul Maxime, owner of Lascol Sarl, a French company and owner of the Brand, has identified in Due C Consulting the Italian reality that fully embraces the mood of the Brand.

Due C Consulting (i.e. Romana M. Caldarelli and Nadia Caron), is dedicated to consulting with a particular focus on Brand Extension (www.duecconsulting.com)

Romana and Nadia boast considerable know-how and an almost unique sensitivity in the development of projects characterized by focusing on strategic plan, analysis of the market, connections with partners and retailers, creative approach,  fully embracing the DNA of the brand.

Romana and Nadia, speaking about the new relationship with Roadsign, declared:We are thrilled about our collaboration with Maxime! We have seen in Roadsign a very valuable brand, surrounded by the charm of adventure, strictly linked to the energy of nature. A very contemporary brand supported by wonderful images and supporting material which are updated season after season! “

“This is an exciting start for us. We have full confidence in Due C Consulting to extend the ROADSIGN brand in Italia” explained Maxime Paul, brand owner. “As an authentic Australian outdoor brand, we want to encourage the general public to travel, share and discover. ROADSIGN embodies Australia’s spirit of nature, freedom and simplicity; a set of values that are meaningful to current generations”


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