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Licensees Focus

WE ARE THE WORLD, WE ARE THE CHILDREN!

4 Apr - 2022

Tags from the story: Mondo Toys.

In recent years, as the figures show, all the parts of our environment have been suffering from the encroachment of man and pollution. In particular, the situation in the Italian seas is literally in bad shape, now overrun with plastic.

To remedy this increasingly pressing problem, real change is needed. This important goal requires the cooperation of everyone, starting with children who, from a very young age, can be advocates of an important change, also teaching adults how to take care of the environment. Mondo has launched two green projects with children in mind.

Mondo Toys, in fact, has created the BioBall – also Disney-themed – to play together while respecting the environment! They are the only balls made with a new BIO formula free of phthalates that replaces 50% of the raw materials of fossil origin with those of vegetable origin from natural sources.

And, inspired by the most famous fashion doll of all time, the new Barbie Role Play & Make-up products offer many possibilities of play: make-up trousse but also accessories, not only for the doll, but also for the girl. All the sets in the line have been designed according to the “clean cosmetics” philosophy to develop 100% safe products made from organic materials. This is why each product is vegan and cruelty free, as is the packaging, which has FSC certification.

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