License Global released their Top Global Agents report for 2022 – and Rights & Brands landed an impressive 16th place worldwide and number one in Europe! Rights & Brands continues to be one of the most successful licensing agencies in the world, landing this prestigious place in a tough race with renowned competitors
The Top Global Licensing Agents report is an annual report released by the industry magazine License Global. License Global’s Top Licensing Agents report examines the retail sales of the world’s leading brand extension agencies, in addition to noting those notable “ones to watch,” as well as breaks down the biggest agents by region and in detail.
In an interview with License Global, Rights & Brands’ CEO Patrick Ullman and Nordic Commercial Director Kristin Tjulander summarizes how we as an agency keep ahead of the curve:
“We strive to be quick in our process, keep close contact with the proprietors who trust their brand in our hands and plan our activities and work to the best of our capabilities. We are constantly increasing the services to proprietors and licensees. A couple of years ago, we focused on sales and fairs. Now, R&B offers retail management expertise, social media, content services and business insights in addition to the traditional licensing agent setup. R&B also drives new development of brands and storytelling with in-depth knowledge of publishing. Collecting data and staying on top of new digital trends is vital to today’s agency work. We have devoted staff to following trends and updating the sales team to keep track of NFTs, gaming and general online trends.”
Read the full interview and the report that also includes new trends that are on the horizon for consumer products, upcoming opportunities, statistics and more here.