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FISHER-PRICE® AND 1 CAFFE’ ONLUS LAUNCH THE SOLIDARITY PROJECT “NATI PER GIOCARE”

4 Apr - 2022

1 Caffè Onlus is the first digital non-profit organisation created to support small Italian non-profit associations by spreading the culture of giving. The founders of the initiative are Luca Argentero and Beniamino Savio who – together with a group of friends from Turin – were inspired by the Neapolitan tradition of suspended coffee, which invites people to leave a paid coffee at the bar for those less fortunate

On the occasion of the launch of the new brand campaign focusing on the Play Lab, Fisher-Price® together with 1 Caffè ONLUS announce a brand new collaboration and launch NATI PER GIOCARE, a solidarity project aimed at families and premature babies or babies with difficulties linked to early hospitalisation, created together with Il Melograno, a non-profit association which has been working since 1983 in the field of information and support during pregnancy, childbirth, puerperium and early childhood. The aim of the initiative is to put play at the centre of the parent-child relationship, in a welcoming environment where it is possible to tune in to the child’s needs, thanks to the support of specialised operators. Throughout the month of April, if you buy a Fisher-Price product, part of the proceeds will be donated to 1 Caffè and Il Melograno.

NATI PER GIOCARE initiative will support children, their parents and educators at Il Melograno with a series of activities focusing on education and support in the child development phase, which will take place in the premises made available by the association, where a play area dedicated to the project’s recipients will be set up, which they will be able to use as a place for sharing and socialising.


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