As the heritage brand celebrates its 40th anniversary, Daisy Street and Fizz Creations join the consumer products line-up
Having joined us in 1982, the loveable Care Bears™ of Care-a-Lot have been the stars on animated television, the big screen, and, more recently, social media as well as countless consumer products. To this day, they still hold a special place in the hearts of consumers, so it’s no surprise that the licensing programme, managed by Bulldog Licensing in the UK, continues to welcome new partners for exclusive collaborations and limited-edition partnerships.
The most recent of these partnerships is with fashion-forward brand, Daisy Street. Daisy Street are working with the kind-hearted Care Bears’ property to create a unique apparel collection, consisting of 15 garments including daywear, nightwear, footwear, and accessories, with the RRP ranging from £10 to £60.
The designs will feature the colourful, instantly recognisable Care Bears and magical scenes from Care-a-Lot across a wide range of apparel for adults and children.
Also new to the Care Bears line-up is gift supplier, Fizz Creations, who will be developing a wide range of gifting products inspired by characters such as Cheer Bear, Funshine Bear, and Share Bear, in their magical world. Fizz Creations is a specialist in licensed gift ranges, with a wide range of top brands already in its offering.
As the Care Bears celebrates its 40th year, the property continues to captivate fans of all ages with its Care Bears: Unlock the Magic animated television series, a firm favourite on Pop and Tiny Pop. Meanwhile the original series of 45 episodes of Care Bears: Unlock the Music can now be enjoyed on the official Care Bears YouTube channel, which has amassed an incredible 142 million views.
Sophie Yates, Licensing Executive at Bulldog, commented: “I truly believe Care Bears will be around forever. The content resonates as much with young children today as it did when it launched in the ‘80s and new fans join daily. Collaborations and partnerships such as those with Daisy Street and Fizz Creations help to keep the brand relevant and on-trend for consumers of all ages, and make the property accessible to all.”