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Highlights | Industry News

EXCITING NEWS FROM SBABAM FOR 2022

31 Mar - 2022

Tags from the story: SBABAM.

Sbabam, a leading toy brand at a national and European level, continues its international growth with many new launches in 2022

Sbabam, a leading international brand in the Toy sector, has produced many colorful new products to keep kids playing and dreaming together through 2022! With a view to brand awareness and customization of products for girls and boys, it has identified and developed product lines that are easily identifiable and characterize the company.

The girls’ line has been enriched with three main components.

My Princess offers access to a magical world populated by the most beloved princesses. The products convey sweetness and elegance and are characterized by bright colors. New products include My Princess Lollypop, with very colorful dresses and My Princess Trendy Clip, with princesses wearing charming evening dresses.

For those who love to cuddle and play with pets, Cerca Cuccia Pets – Mammy Surprise offers different breeds of cats and dogs available for “adoption.” Together with their puppies and kittens, the pets are ready to become part of the family, with an “adoption certificate” in each pet carrier.

Kokoro, one of the most iconic and successful brands of the Sbabam collections, is comprised of sweet animals with a big and bright heart. Two new products from this year are Kokoro Baby Magic Color, magnificent animals to decorate and Kokoro Emotions with characters that express their feelings towards other loving friends.

One of the strongest lines for boys is Legend of Animals. The first release of this new series is Beast Gladiators, animals of the Savannah that transform into powerful robots. The Prehistoric Predators and Jurassic Predators collections will follow.

Another significant line is the Dominators collection with animals in PVC and TPR. The first release features iconic wild horses, Prairie Fury. Beautiful, proud, and elegant, they accompany and share all the most significant moments in history.

Eggy Birds is one of the latest toys from the Legend Eggs line, eggs with various declinations that have had great success in Italy and abroad. The eggs hatch to give birth to the characters in the collection, which grow up to 12 cm.

And for their licensing lines, Sbabam will focus on the strongest collections such as Disney, Bing and Hello Kitty.


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