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Entertainment | Highlights

GURU STUDIO’S PIKWIK PACK LAUNCHES IN CHINA!

30 Mar - 2022

Pikwik Pack is represented by Reesee Entertainment in China who are handling all Licensing and Merchandising categories

Guru Studio, a leader in children’s entertainment, is pleased to announce that its hit preschool series Pikwik Pack is launching in China.

The series will be available on top streaming platforms including TencentYoukuMango, together with agreements with national OTT providers such as XiaomiHaixinKukai, and TCL, and national IPTVs covering over 60 platforms in over 30 provinces in China.

Pikwik Pack is represented by Reesee Entertainment in China who are handling all Licensing and Merchandising categories including toys, apparel, publishing, accessories, and games, as well as broadcast television and digital media.

In the US and Canada, a range of toys by master toy partner Playmates Toys, and books by Scholastic have already launched on Walmart.com, Target.com and on Amazon.

“Reesee and our broadcast partners are super excited for the launch of Pikwik Pack in China.” said Cici Zheng, VP of Business Development, Media and Licensing at Reesee. “With our strong broadcast support, we have confidence the show will perform extremely well. We can’t wait to continue building strong business partnerships for Pikwik Pack in China and to see kids fall in love with these adorable characters.”

“The Reesee team has done an incredible job laying the groundwork for a successful launch in China,” said Jonathan Abraham, VP of Sales and Business Development at Guru Studio. “They’ve secured all the top media partners which will place the show directly in front of millions of families and position the brand for a successful consumer products program.”

Pikwik Pack debuted on Disney Junior U.S. and is currently streaming on Hulu. The series also airs internationally on Treehouse CanadaTiny Pop in the UK, Super RTL in Germany, Rai Yoyo in Italy, YLE in Finland, Canal Panda in Portugal and Spain, HOP in Israel, Minimini+ in Poland, Channel 5 in Singapore, Disney Channel in Korea and India, and on Disney+ in Australia and New Zealand.

Guru Studio is the powerhouse animation studio behind the global phenomenon PAW Patrol, the Netflix Original series True and the Rainbow Kingdom, and the Emmy-nominated series Justin Time, all of which have found success in China.


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