Throughout the year, artworks inspired by the world’s best-loved canary will be presented, which for Italy will be part of Cartoon Network’s RIDISEGNA IL TUO MONDO campaign. Fans will also be able to celebrate with new Tweety lifestyle products, content, themed events and much more!
WarnerMedia Global Brands and Experiences (WMGBE) wants to remind the world that Tweety is no ordinary canary, with an 80th anniversary celebration on a global scale. Tweety, one of the best-loved Looney Tunes characters, is known for being unflappable and a true unrepentant. WMGBE commissioned a diverse group of artists from around the world to design and create 80 original murals that reflect Tweety’s rich history and dynamic personality. The “80 Years of Tweety” campaign kicked off in Austin at SXSW 2022 on March 11, when the first group of murals were officially unveiled. The celebration will continue throughout the year in the Studio with new content about Tweety from HBOMax, WarnerMedia Kids & Family, along with new themed experiences and collections from Warner Bros. Consumer Products. The celebration will culminate on Tweety’s birthday, November 21, 2022.
To honour “Tweety’s 80th Birthday,” stunning murals created by a vibrant group of artists will showcase Tweety’s enthusiasm, joy, sweetness and intelligence, as well as her endearing personality. Viewable for free, these spectacular works of art will appear in the United States, the United Kingdom, France, Germany, Poland, Spain, Italy, Mexico, Brazil, the United Arab Emirates and more. In the United States, Tweety’s murals can be seen in more than 30 cities.
In Italy, the murals celebrating Tweety will be created as part of the international campaign of Cartoon Network REDESIGN YOUR WORLD and will be part of the initiatives on air and in the territory that the brand will put in place to invite children to “redesign” the world through concrete and daily actions that, although small, can make a difference.
To find out where to find the murals and everything about Tweety, visit the Anniversary of Tweety website.
In addition to the murals, Tweety’s 80th anniversary celebration features products, content, themed experiences and much more