Industry News


29 Mar - 2022

ARTiSTORY secures global licensing rights for the Thyssen-Bornemisza National Museum, Spain

Art and cultural specialist ARTiSTORY, has partnered with the Thyssen-Bornemisza National Museum,  Madrid, to build their global licensing programme. The addition of the Thyssen-Bornemisza National Museum to ARTiSTORY’s portfolio shows the company’s commitment to working with the leading cultural organisations around the world.

The Thyssen-Bornemisza National Museum joins cultural partners for ARTiSTORY including the Museum of Fine Arts, Boston; the National Gallery, London; Brooklyn Museum, the National Palace Museum, Taipei; and Dunhuang Culture & Tourism Group; China.

One of Madrid’s “Golden Triangle of Art” museums and located in the main boulevard of the city, the museum holds over 1,600 iconic paintings.  Showcasing a wealth of European and American artworks including from Italian, Dutch, German, and English artists ranging from the 13th to 20th centuries. Collected over two generations of the Thyssen-Bornemisza family, in 1993 the collection became a public museum for all to enjoy and admire, now known at ‘Everyone’s Museum’.

Vincent van Gogh, Edgar Degas, Berthe Morisot, Édouard Manet, John Singer Sargent and Paul Cézanne are just a handful of the great artists seen in the museum. Key art movements including the Renaissance, Expressionism, Impressionism and Cubism shine brightly among fine examples of medieval art from the likes of Jan Van Eyck and Albrecht Dürer.

The Thyssen-Bornemisza National Museum is no stranger to licensing and has created a wealth of licensed collections over the years, with Swatch and Winsor & Newton, among others. Designs inspired by the museums artworks will be featured in ARTiSTORY’s Global Theme launches for 2023 – details of our Spring/Summer 2023 launch to follow soon.

“I’m very pleased to have signed our first Spanish Museum, giving us two European, two American and two Asian cultural sites within our portfolio. The Thyssen-Bornemisza National Museum adds dozens of new modern artists for our creative teams to be inspired by, expanding our range of early 20th century art, among many more iconic masterpieces. We look forward to working together, bringing these works to a range of product categories” commented Natasha Dyson, co-founder and licensing director of ARTiSTORY.

“For the Museo Nacional Thyssen-Bornemisza this partnership with ARTiSTORY above all represents the chance to make its great masterpieces of painting internationally known beyond its own walls and galleries and thus reach the largest number of people, and also to establish contacts with potential collaborators in the design field”, commented Ana Cela, head of the Museo Thyssen’s Book and Giftshop.

A style guide for Collections containing Thyssen-Bornemisza National Museum creatives will be available in the coming months.

Subscribe to our newsletter

Read our last issue

Our Youtube Channel!


Epic Storyworlds has acquired the full original IP catalogue from Frima, the prominent video game studio based in Québec. Under the deal, Epic Storyworlds now holds the rights to Frima’s full line-up of over original 20 brands, including Chariot, Nun Attack, Fated,...

read more