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Highlights | Industry News

LEADING ONLINE SPECIALISTS CHARACTER.COM LAUNCHES MIGHTY MIKE IN THE UK

28 Mar - 2022

Tags from the story: MIGHTY MIKE, TeamTO, This is Iris.

This is Iris and TeamTO kick off UK licensing for popular pug

Leading French Animation studio TeamTO and UK Licensing Agency This is Iris have been working together on a number of licensing collaborations for popular international kids animated comedy, Mighty Mike (78 x 7).

The first of those collaborations to be announced is with leading online character specialists Character.com with products to be launched Monday 21st March. The first of lines available to pug-loving consumers will be apparel, nightwear and backpacks, with licensees TDP, Aykroyds and William Lamb.

“We are really excited to be working with This is Iris and to be the first to market with Mighty Mike. We know how popular Mike and his friends are and we hope that this range will let their fans support their favourite canine in style.”  – Karen Hewitt, Co-Founder of Character.com. 

Mighty Mike and his colourful friends are currently on screens across the globe, on every continent, from the US, UK and Australia to France, India and China. Top partner broadcasters include CITV, Cartoon Network, France Televisions, Super RTL, Family Channel Canada, Boing, YLE – and many more.

“We instantly loved this show the minute it was presented to us. Throughout the last year we’ve heard from licensees and retailers who have been watching Mighty Mike with their children, telling us that Mighty Mike is the perfect show to bridge the gap between preschool and tween with families coming together to watch Mike’s humorous attempt to impress Iris, the neighbor’s poodle!” commented Sarah Lawrence, This is Iris. “We’re thrilled to be launching with Character.com. they loved the show and together with our partners have been fantastic in developing the collection during such a challenging time for all involved in manufacturing.”

“We have every confidence in this show as further deals are to be announced shortly,” Sarah Lawrence continued. “Not only is this show funny and packed with character, being non-verbal and built around our love for our pets, especially pugs, means that this show reaches a much wider audience.”

Patricia De Wilde, Director of Marketing and New Business, TeamTO, added: “We are delighted to be working with This is Iris to make MIGHTY MIKE a household name in the UK. Sarah’s original and creative approach to bringing out MIKE’s inherent humour, personality and charm is guaranteed to result in a spectacular licensing range. We can’t wait for UK fans to discover our favorite pet pug!”


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