Industry News


25 Mar - 2022

On the occasion of its 40th anniversary, Mattel focuses on Masters of the Universe again

He-Man and the Masters of Universe turns 40 this year. And more than four decades later, this extraordinary property and contemporary pop culture icon is back in the spotlight. Since its initial release in 1982, Masters of the Universe has been a cultural phenomenon that has spanned generations and ignited the fire of “power” among fans around the world. Masters of the Universe was an incredible success in the 1980s: the launch of the toy line first and then the TV series led to the franchise being worth over two billion globally and literally dominating the market.

On the occasion of its 40th anniversary, Mattel is again focusing on Masters of the Universe with a founding mission: to “pass the sword” to new generations. Thanks to the Kids He-Man and the Masters of the Universe animated series, launched on Netflix in September 2021, even the youngest will be able to get to know the world of Eternia and identify with the struggle between the hero He-Man and the evil Skeletor to conquer Grayskull castle and its supreme power. This series was also an immediate success worldwide and in 2022 the adventures will continue with two new seasons (season 2 is now available on Netflix and season 3 will be launched in August). Children will be able to identify with the adventures of their favourite characters and parents will be thrilled to have their children discover the world of superheroes they grew up with and will be delighted with the many positive messages they can communicate through Masters of the Universe. The purpose of this franchise is to encourage children to discover the power within them, to understand that each of us has something that makes us special and unique, and that by learning to “master” our power we can become better adults. The big news for 2022 is the arrival of an Action Figures line dedicated precisely to the Kids world. Again, the toys are developed in perfect synergy with the content and have features that will allow children to relive the adventures of the series and identify with the struggle between good and evil.

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