Highlights | Industry News


24 Mar - 2022

Tags from the story: Tetris, WildBrain CPLG Italy.

WildBrain CPLG is enriching its arcade gaming offer

Tetris®, one of the most recognisable video games brands of all time, has become part of the WildBrain CPLG Italy portfolio, thus enriching its arcade gaming proposition.

Tetris is considered one of the most purchased video games of all time (over 500 million games sold worldwide), and is available on over 50 gaming platforms, in more than 200 countries!

The brand has a large number of followers on its social channels, starting with Facebook with over 1.6 million followers.

In 2022, the first Tetris movie will be released on Apple TV+, telling the story of the creation of Tetris born in 1984 from the imagination of the Russian programmer Alexey Pajitnov, during the fall of the “Iron Curtain” in the Soviet Union, and starring Taron Egerton (“Rocketman”, “Kingsman Franchise”, …).

In 2024, the brand will also celebrate its 40th anniversary!

There are already many active collaborations around the world (including H&M, Zara, Uniqlo, Puma, Pull&Bear), and many cross-category licensing opportunities are on the way to be built together!

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