After the forced pause caused by the pandemic, all Mattel brands are back “in presence” at the BLTF (in Bologna from 21 to 24 March 2022) represented by Victoria Licensing & Marketing, Mattel’s consultant for Consumer Products in Italy, with a stand of great exhibition impact
The top brands for the 2022 edition are Barbie™, Hot Wheels™ and Fisher-Price™ with a particular focus on the return of Masters of the Universe™ and Sam the Fireman™, which is enjoying renewed interest thanks to the new cartoon series on air on Cartoonito. Also confirmed in the portfolio are Little People™, Il Trenino Thomas™, Polly Pocket™ and Mattel Games (with UNO™, Scrabble™, Pictionary™).
The Victoria Licensing & Marketing team looks forward to seeing you in Bologna, from 21 to 24 March 2022, at stand A 52 Hall 25 to illustrate the new strategies and introduce you to all the brands in Mattel’s portfolio.
