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Events | Highlights

THE MATTEL BRAND PORTFOLIO RETURNS TO THE BOLOGNA LICENSING TRADE FAIR

19 Mar - 2022

After the forced pause caused by the pandemic, all Mattel brands are back “in presence” at the BLTF (in Bologna from 21 to 24 March 2022) represented by Victoria Licensing & Marketing, Mattel’s consultant for Consumer Products in Italy, with a stand of great exhibition impact

The top brands for the 2022 edition are Barbie™, Hot Wheels™ and Fisher-Price™ with a particular focus on the return of Masters of the Universe™ and Sam the Fireman™, which is enjoying renewed interest thanks to the new cartoon series on air on Cartoonito. Also confirmed in the portfolio are Little People™, Il Trenino Thomas™, Polly Pocket™ and Mattel Games (with UNO™, Scrabble™, Pictionary™).

The Victoria Licensing & Marketing team looks forward to seeing you in Bologna, from 21 to 24 March 2022, at stand A 52 Hall 25 to illustrate the new strategies and introduce you to all the brands in Mattel’s portfolio.

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