fbpx

Events | Highlights

THE MATTEL BRAND PORTFOLIO RETURNS TO THE BOLOGNA LICENSING TRADE FAIR

19 Mar - 2022

After the forced pause caused by the pandemic, all Mattel brands are back “in presence” at the BLTF (in Bologna from 21 to 24 March 2022) represented by Victoria Licensing & Marketing, Mattel’s consultant for Consumer Products in Italy, with a stand of great exhibition impact

The top brands for the 2022 edition are Barbie™, Hot Wheels™ and Fisher-Price™ with a particular focus on the return of Masters of the Universe™ and Sam the Fireman™, which is enjoying renewed interest thanks to the new cartoon series on air on Cartoonito. Also confirmed in the portfolio are Little People™, Il Trenino Thomas™, Polly Pocket™ and Mattel Games (with UNO™, Scrabble™, Pictionary™).

The Victoria Licensing & Marketing team looks forward to seeing you in Bologna, from 21 to 24 March 2022, at stand A 52 Hall 25 to illustrate the new strategies and introduce you to all the brands in Mattel’s portfolio.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




THE AGENCY CELEBRATES 10 YEARS OF SUCCESS
THE AGENCY CELEBRATES 10 YEARS OF SUCCESS

Ten years of innovation and unforgettable partnerships for Italy's No. 1 independent agency, Maurizio Distefano Licensing, which is still growing in 2024. Maurizio Distefano Licensing is celebrating its tenth anniversary this year with great pleasure and gratitude to...

read more
THE THIRD POKÉMON X DOLLY NOIRE COLLECTION
THE THIRD POKÉMON X DOLLY NOIRE COLLECTION

The Pokémon Company International has announced the launch of a third capsule collection from Italian urbanwear brand Dolly Noire, available online and in Dolly Noire’s stores. The collection will be heavily promoted in May with window displays, high-visibility...

read more
RIGHTS & BRANDS NAMED MASTER AGENT FOR VERA & VILLE
RIGHTS & BRANDS NAMED MASTER AGENT FOR VERA & VILLE

Rights & Brands has announced its appointment as the master agent for the beloved children's book series Vera & Ville, handling publishing and licensing rights worldwide. Targeted at children aged 0-3 years old, the Vera & Ville series captivates young...

read more