fbpx

Highlights | Industry News

MONDO TV LICENCE WILDLY POPULAR GIRLS’ AND WOMEN’S BRAND GORJUSS IN ITALY

4 Mar - 2022

Tags from the story: Gorjuss, Mondo TV, Santoro Licensing.

Multiple key categories targeted for brand that is now a hit in more than 90 countries

Mondo TV, one of the largest European producers and distributors of animated content, has been appointed as licensing agent in Italy for the character brand and international phenomenon Gorjuss by brand owner Santoro Licensing.

Santoro’s Gorjuss brand revolves around imagery featuring sweet stripey-socked girls with big hearts. With over 400 characters to choose from, Gorjuss fans know there is a Gorjuss girl for every mood. The brand’s enormous emotional appeal, quiet nostalgia and thought-provoking sentiments have made it a retail phenomenon and a brand that girls and young women have embraced in more than 90 countries.

Now Mondo is bringing this brand into its fast-growing portfolio of third-party licensed properties.

The endearing and relatable quality of Gorjuss, along with its established commercial success, underlines its vast licensing potential in the Italian market, where Mondo will be particularly targeting such key categories as apparel, toys, publishing, cosmetics, homeware, gifts, food and confectionery.

UK based Santoro is a multi-brand design house creating covetable gifts, stationery and lifestyle products, many of which have inspired noteworthy brands and successful licensing programmes. Santoro’s latest, most notable character brand is Gorjuss. Internationally described as a retail phenomenon, Gorjuss is currently in its 13th year and its enormous popularity is still growing.

Subscribe to our newsletter


Read our last issue




PLAYMATES PRESENTS THE NEW 2024 MIRACULOUS LINEUP
PLAYMATES PRESENTS THE NEW 2024 MIRACULOUS LINEUP

During the New York Toy Fair, Playmates will preview the new Miraculous toys at booth #2707. The collection Miraculous: Ladybug & Cat Noir includes new dolls and special playsets. Featuring special super-suits with unique styles, Magic Heroez Transformation Dolls...

read more
ZAG SIGNS GLOBAL LICENSING DEAL WITH SAI GROUP’S KANDIZ
ZAG SIGNS GLOBAL LICENSING DEAL WITH SAI GROUP’S KANDIZ

ZAG has teamed up with SAI Group to create a diverse line of KANDIZ snacks, cereals, and candy for Miraculous. The announcement was conveyed today by Carlotta Caracciolo, ZAG's Vice President of Licensing & Retail for the Middle East, Turkey, Greece, Africa &...

read more
THE INNOVATIVE TOYS OF KIDKRAFT
THE INNOVATIVE TOYS OF KIDKRAFT

During New York Toy Fair, KidKraft will show their 2023 holiday must-haves as well as 2024 previews. KidKraft is the global leader in award-winning, high-quality products that are MADE FOR MAKE BELIEVE. For over 50 years they've been committed to inspiring active and...

read more