Multiple key categories targeted for brand that is now a hit in more than 90 countries
Mondo TV, one of the largest European producers and distributors of animated content, has been appointed as licensing agent in Italy for the character brand and international phenomenon Gorjuss by brand owner Santoro Licensing.
Santoro’s Gorjuss brand revolves around imagery featuring sweet stripey-socked girls with big hearts. With over 400 characters to choose from, Gorjuss fans know there is a Gorjuss girl for every mood. The brand’s enormous emotional appeal, quiet nostalgia and thought-provoking sentiments have made it a retail phenomenon and a brand that girls and young women have embraced in more than 90 countries.
Now Mondo is bringing this brand into its fast-growing portfolio of third-party licensed properties.
The endearing and relatable quality of Gorjuss, along with its established commercial success, underlines its vast licensing potential in the Italian market, where Mondo will be particularly targeting such key categories as apparel, toys, publishing, cosmetics, homeware, gifts, food and confectionery.
UK based Santoro is a multi-brand design house creating covetable gifts, stationery and lifestyle products, many of which have inspired noteworthy brands and successful licensing programmes. Santoro’s latest, most notable character brand is Gorjuss. Internationally described as a retail phenomenon, Gorjuss is currently in its 13th year and its enormous popularity is still growing.