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Licensees Focus

BBC STUDIOS SIGNS NEW UK LICENSING DEALS FOR BLUEY AND HEY DUGGEE

4 Mar - 2022

Tags from the story: BBC Studios, Bluey, Hey Duggee.

BBC Studios has signed UK licensing deals for Bluey and Hey Duggee for health and beauty products and wheeled toys

BBC Studios has signed UK licensing deals for Bluey and Hey Duggee for health and beauty products and wheeled toys, as Bluey is named the UK’s #1 new toy property for 2021

  • Agreement with H&A for health and beauty products for Bluey and Hey Duggee in the UK
  • Deal with MV Sports for new Bluey wheeled toys, with expanded Hey Duggee range
  • Character Options unveils arts and crafts product range for Bluey
  • Bluey named as 2021’s #1 new toy property in the UK by NPD

New deals with H&A and MV Sports will see both properties expand in the UK and follow the recent announcement of agreements with Danilo, Amscan and Character Options for Bluey.

Mandy Thwaites, Director, Magazines & Consumer Products, UK Division at BBC Studios, says: “We’ve been extremely busy behind the scenes with Bluey and Hey Duggee and it’s great to see the interest both properties are generating. Personally, it was a real highlight to attend London Toy Fair and we had so many lovely conversations about the brands. It’s clear that our top dogs have great appeal across preschool audiences and people really connect to their warmth, inclusivity and humour.

“I’m excited to welcome H&A to our fabulous roster of partners and can’t wait for fans to see a great range of Bluey and Hey Duggee bath products on shelves. MV Sports have been a wonderful partner for Hey Duggee wheeled toys and are adding to that range as well as launching Bluey products in the UK. I’m also pleased to share details of further Character Options arts and crafts product lines for Bluey in addition to the deal we announced in December.

“Finally, I’m delighted to hear that Bluey has been confirmed as the #1 new property in the UK. The buzz around the brand is phenomenal and it’s really capturing the hearts of the public – and we’re having so many fascinating conversations with potential and existing partners about what we can do to create innovative, sustainable and engaging products for fans of the show.”


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