The only international trade event dedicated to brands and properties for the pre-school, kids, teen and young adult targets is back in presence from 21st through 24th March, in the frame of the prestigious Bologna Children’s Book Fair
Bologna Licensing Trade Fair/Kids, the only international event dedicated to brands in the pre-school, kids, teen and young adult targets, is back in Bologna from 21st to 24th March 2022. The event, which combines the world of licensing to that of children’s content, aims to allow all those involved in the kids content industry to create business and networking opportunities with regard to the licensing market, finalize the sale, as well as the unique opportunity to update on the latest trends in the publishing, digital & media, comics and kids entertainment business, thanks to the conjunction with the prestigious Bologna Children’s BookFair, the global largest trade event dedicated to the children’s publishing industry. Unlike previous editions, this year the BLTF/Kids will be an integral part of the Bologna Childrens’ Book Fair, and will be located in the heart of the fair, in Hall 25 for the exhibition part, and in the Gallery between Halls 25 and 26 for the Business Lounge, the Private Meeting Rooms and the Licensing Conference Room.
Following two digital editions with numbers that attest to its success, Bologna Licensing Trade Fair/Kids is back in presence, to unite different categories of accredited participants (licensors, licensees, publishers) and welcome most popular and brand-new brands and properties, through a series of services and content that make this event a unique international trade fair. Among the confirmed exhibitors, we can quote:
RAICOM, MONDO TV GROUP, MEDIASET, MUSGUMMI, KIDSME, BOING, ATLANTYCA, STARBRIGHT, HASBRO, MAURIZIO DISTEFANO LICENSING, NICOLETTA COSTA STORE, ETS STUDIOS, PEA&PROMOPLAST, DYNIT, DE AGOSTINI PUBLISHING, PARAMOUNT, SBABAM, CICABOOM, IGT – COOL THINGS, BONUS MARKETING, SANRIO, LEONI, EMA ENTERTAINMENT, WILDBRAIN, GRANI & PARTNERS, VICTORIA LICENSING & MARKETING (MATTEL), KIDDINX, SANTORO, TF1, NBC UNIVERSAL, NELLY JELLY WORLD, THE POKÉMON COMPANY INTERNATIONAL, DEA PLANETA ENTERTAINMENT, MEDIATOON LICENSING, and many others.
In addition to the exhibition areas, Bologna Licensing Trade Fair/Kids will offer two other special sections: the Licensing Retail Lounge, a zone entirely reserved to the retail key-players, and the Licensing Fashion Zone, a matchmaking area between the fashion world and the exhibitors attending the Fair, with updates on the latest trends in licensed fashion.
The Bologna Licensing Trade Fair/Kids is also the occasion to host the new edition of the Bologna Licensing Awards, the only award dedicated to brands for children and young people at an international level: this is the fifth edition of the prestigious award, this year concerning the development of properties and brands during the years 2020 and 2021. The awards will go to licensors/agencies as well as licensees and retailers, to further enhance the link between the entire supply chain as the basis for great success. In addition to press visibility, the winners will also have a showcase at the heart of the event.
