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Highlights | Licensees Focus

SANTORO PARTNERS WITH DEAGOSTINI FOR RANGE OF GORJUSS COLLECTABLE TINS & COLOURED CLA

25 Feb - 2022

Tags from the story: DeAgostini, Gorjuss, SANTORO.

DeAgostini and Santoro have a longstanding and fruitful relationship having run Gorjuss campaigns together across Europe

SANTORO is delighted to announce Italian licensee DeAgostini’s new range of Gorjuss collectable tins containing coloured and scented clays. DeAgostini and Santoro have a longstanding and fruitful relationship having run Gorjuss campaigns together since 2018 across Europe to much acclaim. Previous years have seen DeAgostini develop 3 different series of 3D figurines, sold in blind flowpacks through European kiosk channels to great success – selling in excess of 2.5million figurines – a true testament to brand popularity and product quality. 

DeAgostini’s latest campaign of 12 collectable tins, each featuring a different Gorjuss character on the lid and containing a colour-coordinating clay with a unique scent inside. The scents range from watermelon to marshmallow, strawberry to toffee, pineapple to peppermint and can be pulled, stretched and moulded however one likes. These collectibles are the perfect stress-reliever with their soft and malleable texture yielding a lovely calming effect. The tins are the ultimate keepsake with their sleek matte finish which instantly conjures Santoro’s trademark premium feel, whilst the diverse range of colours and characters make for a beautiful, and functional, keepsake. Available in three different shapes – circular, rectangular and heart-shaped – there is a compelling collectability to these products, a fantastic new addition to DeAgostini and Santoro’s partnership.


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