Energy, adrenaline, complicity and fun: these are the characteristics of the new Original Marines Spring Summer 2022 Hot Wheels capsule collection
The “Challenger Spirit”, the spirit of challenge innate in every child, energy, adrenalin, complicity and fun are the hallmarks of the new Spring Summer 2022 Hot Wheels capsule collection by Original Marines.
The personality and contemporary style of the outfits proposed by the capsule collection are manifested in macro prints with sports cars and the unmistakable flame that characterises the American brand of four-wheelers, revealing a gritty and dynamic mood.
When it comes to vehicles, the #1 brand is definitely Hot Wheels, the most loved for over 50 years. The great success of Hot Wheels, currently the world’s best-selling vehicle line, is due to the incredible cars that offer an intuitive play mode. Thanks to the incredible flamboyant model cars and the dizzying tracks and sets, children and adults can experience first-hand the daring and adrenaline-pumping challenges of (mini) four-wheelers.
White, red and blue, with touches of yellow to emphasise the striking graphics, are the colours used in the capsule. Dedicated exclusively to children from 3 to 12 years old, the Hot Wheels capsule includes practical zip hoodies, gauzed fleece trousers, long-sleeved t-shirts in 100% cotton jersey and features a comfortable, oversized fit to ensure maximum comfort during playtime and various activities throughout the day.
For the communication of the activity, Original Marines and Mattel, thanks to the collaboration, will exploit synergies to create digital activities on the website and social channels, a dedicated newsletter, a press campaign and a shop window campaign in February.
