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VERALAB AND MATTEL SUPPORT THE BET SHE CAN PROJECT “DREAM GAP – BYE BYE LABELS”

17 Feb - 2022

Tags from the story: Barbie, BET SHE CAN, Estetista Cinica.

Barbie and the Cynical Beautician now join forces for a charity in collaboration with the BET SHE CAN Foundation

As part of its mission to inspire the infinite potential in every little girl, last March 2021 Barbie proposed as a female role model Cristina Fogazzi, known on the web as Cinica Estetista, one of the most followed Italian digital entrepreneurs of the moment, thus continuing its active commitment, with donations and more, in support of the Dream Gap Project, a program aimed at showing girls that they can be anything they want.

Barbie Dream Gap Project is in fact an ongoing global initiative whose aim is to provide girls with the resources and support they need to continue to raise their awareness and believe they can achieve their full potential.

As anticipated during the launch of the first partnership with Cristina Fogazzi, Barbie and the Cynical Beautician now join forces for a charitable activity in collaboration with the BET SHE CAN Foundation for a project focused on removing “labels” and gender “stereotypes” that affect girls and boys from the earliest years of their lives: the project “Dream Gap – Bye Bye Labels”.

The project “Dream Gap – Bye Bye Labels” foresees – for girls and boys of different classes III and IV elementary in Milan and Rome – a series of workshops to promote awareness, self-discovery, questioning labels and stereotypes. Through the story of the book-project BET SHE CAN “Volo con te” – the strength of the friendship between the two protagonists and the journey in search of a common friend – the participants will discover the beauty and richness of diversity and above all how common experiences, travel and comparison can free us from the “labels” that condition us.

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