The LVMH Group’s luxury fashion house has chosen Barbapapa for a new collection combining pop and nostalgia
Viewers once again tuned in for, Barbapapa, TFOU’s flagship programme, in 2021 with an average of 38% audience share in the 4-10 age group from January to December and a record of 82% audience share on Monday August 30th.
The Barbapapa series is currently broadcast internationally, including by major free broadcasters in Belgium, Switzerland, Quebec, Italy, Finland and soon Slovenia.
In 2022, Barbapapa is joining the fashion world with the brand Patou. The LVMH Group’s luxury fashion house has chosen Barbapapa for a new collection combining pop and nostalgia. This unique and exceptional collection is available exclusively at Le Bon Marché from February 11th.
And that’s not all: “The World of Barbapapa” – Long live winter!, the second issue of the magazine published by Bayard, features a story from Les Editions du Dragon d’Or, activities, a game book and stickers from the world of Barbapapa for children aged 2 and up. On sale at newsstands from January, “The World of Barbapapa” magazine is available quarterly.
