Fashion & Lifestyle | Highlights


4 Feb - 2022

Sanrio announces collaboration with London-based eyewear brand, For Art’s Sake

Sanrio has announced a new collaboration with U.K. eyewear brand, For Art’s Sake with the release of two unique styles of sunglasses & jewellery gift boxes in selected stores across China. 

The London-based eyewear brand pays homage to your favourite childhood Kitty, with the highly anticipated Hello Kitty x For Art’s Sake collaboration. 

The limited-edition collection is composed of iconic details and nostalgic shapes, re-imagined into an essential collection for any Hello Kitty enthusiast. With only 300 pieces of each style made, these are sure to become collectable items. 

“Welcoming 2022 in style, coinciding with Chinese New Year and the day cupid struck his arrow on a lovers’ holiday (aka Valentines Day), we are extremely excited to announce our collaboration with Sanrio centred around the iconic and loveable Hello Kitty” Says Xiwen Zhang-Makridis, Creative Director, For Art’s Sake. “For the past five years, For Art’s Sake has always strived to produce unique designs, handcrafted from luxurious materials, innovative technology and bold details. So it only seemed natural to work with the Hello Kitty team and produce an exclusive and collectable collaboration, one of which features two totally unique styles.” 

Available in three different colourways, Kitty One and Kitty Two sunglasses are both characterised by distinctive, Hello Kitty details. These exceptional sunglasses are accompanied by either a limited-edition 18-karat gold plated eyewear chain or bracelet and come presented in an opulent pink gift box, signed by Hello Kitty herself in the form of a golden bow – and what makes this gift box so unique? It contains a secret jewellery compartment to conceal your limited edition bracelet or eyewear chain, as well as the exclusive Hello Kitty x For Art’s Sake eyewear case handmade from luxurious faux leather.

So the main question is, where can you grab this limited-edition collaboration before anyone else? Head to I.T, PUYI Opticals and Shanghai Code Opticals, where the collaboration is exclusively available and channel Hello Kitty’s sweet and adventurous side in these one-of-a-kind collectable frames. 

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