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Highlights | Industry News

NEW CHARLOTTE M.’S PRODUCTS ARE COMING OUT IN THE MARKET IN 2022

2 Feb - 2022

Maurizio Distefano Licensing agency, represents Charlotte M. in Italy and all over the world, many agreements with some of the most important companies have been signed

Charlotte M., the young webstar with 1 million followers on her YouTube and Tik Tok channels, is loved by the Generation Z, which will adore all her branded products that are ready to be released soon.

Thanks to Maurizio Distefano Licensing agency, who represents Charlotte M. in Italy and all over the world, many agreements with some of the most important companies have been signed, which are going to develop collections in collaboration with Charlotte M. to be launched in 2022.

Giochi Preziosi designed a fantastic back-to-school collection including backpacks, pencil cases, diary and stationery in the unmistakable style of Charlotte which is going to be introduced in back-to-school occasion this year. These products are characterized by the very high quality, foundation of all Giochi Preziosi school product, and by their strong appeal.

With Easy Shoes, thanks to its shoes and accessories agreement, perfect spring/summer sneakers are coming up in 4 different colour variations for all Charlotte M. fans: a fabulous TV spot starring Charlotte M. will launch the collection. This collaboration with Easy Shoes will continue also for its next collections.

Mitama proposes a gift and accessories collection branded with Charlotte M., in the name of shining glitters, including a lot of sets and must-have products, such as the slime and glitter glues.

Grani & Partners will hit the shelves through Edizioni Seven with the Surprise Bags collection, which consists of mini backpacks, perfect to enhance girls’ look or to add a touch of style to their backpacks, perfect to collect, and full of mini-size accessories for school life, all branded Charlotte M.

Preziosi Food will make all Charlotte M.’s fans happy with a special edition of its chips, completely devoted to our YouTube star. The chips will be distributed and available in different supermarkets: every pack will have some surprise stickers, portraying some Charlotte M.’s poses.

Cerealitalia, in collaboration with Dolci Preziosi, will offer to all Charlotte M.’s fans a special Easter Egg in 2022 and Epiphany stockings in January 2023.

As an additional service, Charlotte M. supplies her support to licensing products through her social networks, by creating posts, IG stories and videos to introduce and promote the available products.

Charlotte M. is also a very appreciated singer by her audience. Her latest releases are “I Loove You”, “Buum Buum” and “Best Friend”.

Her passion for music will drive her to new songs projects also in 2022, in different languages like Spanish and English.

In addition to music, Charlotte M. loves writing and has already published two books with Fabbri Editori: “Summer in the Haunted College” and “An Oversea Love Story”. Now the third book “My Secret Life” is ready to be released, also published by Fabbri Editori.

Charlotte M.’s plans for this year continue, in fact, she will be engaged with the dubbing of an animation series, the filming of her first book and a tv series for her fans.


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