Based in the UK, Manners will oversee global marketing efforts for Licensing International, the leading trade organization for the global licensing industry
Licensing International announced the new hire of Steve Manners, who has been named Head of Marketing. Based in the UK, Manners will oversee global marketing efforts for Licensing International, the leading trade organization for the global licensing industry.
Manners brings extensive industry experience to his new role, having held senior management positions at leading companies including 20th Century Fox, Universal, and Beanstalk. Most recently, Manners worked with WildBrain CPLG, where he spent more than ten years as VP Business Development, overseeing strategy development, marketing, and client services. His expertise includes a deep understanding of all aspects of licensing, both from a licensor and agent perspective from working on many multi-territory and global brands.
“I am thrilled to be working with Licensing International at a time when the industry is going through significant change due to the challenges of Covid,” Manners said. “Together with [Licensing International President] Maura Regan and the team, we’ll be looking at ways to further support LI members and add even greater value whilst continuing to elevate the industry across the broader business community.”
“We are at a pivotal time within the licensing industry, and Steve brings both new perspective and deep understanding of the industry to our organization,” said Maura Regan, President, Licensing International. “Having worked with Steve for years in his previous roles, I am thrilled he’s joined our team, and confident he will help us better serve Licensing International members worldwide.”
For more information and updates from Licensing International, please visit LicensingInternational.org.