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Licensees Focus

A NEW ASSORTMENT OF VEHICLES FROM THE MATCHBOX “BEST OF EUROPE” LINE IS ALSO COMING TO ITALY

24 Jan - 2022

“Best of Europe”, is Matchbox’s die-cast line that pays tribute to some of Europe’s most famous automakers, such as Fiat, Jeep, Audi, Mercedes, Alfa Romeo and many others, with vehicles that realistically reproduce some of their most iconic car models

Mattel Inc., the owner of Matchbox™, a brand known for the world’s most authentic and realistic vehicles and playsets, is launching a new assortment in its “Best of Europe” line, dedicated to the most famous European car manufacturers. This time the new assortment is entirely dedicated to our wonderful country, Italy, and includes faithful reproductions, with 100% authentic features and details, of some of the most iconic models of famous Italian car manufacturers such as Alfa Romeo, Fiat, Jeep and Lamborghini.

As with all the assortments in the line, Matchbox Italia’s designers wanted to capture the soul of our country through the best known and most characteristic cars of the bel paese and then represent them in miniature, paying homage to Italian design and culture. Working with local market teams, the designers studied the most popular automotive brands, vehicle types, colours, decorations and details of various car models. This, together with the review and approval of the official car manufacturers, allowed the designers to create the best and most realistic executions of the new vehicles, whether they are emergency vehicles, tractors, sports cars or SUVs.


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