An extensive capsule featuring more than 50 pieces
Balmain and Barbie have partnered up on a multifaceted collection spanning physical fashion and NFTs. Building upon the new French style emulating the luxury giant’s recent capsules, the ready-to-wear collection with accessories encompasses over 50 pieces in a multicultural and inclusive campaign.
This is the first time the doll brand is delving into the digital art space, creating three pieces of Ken and Barbie donned in Balmain apparel. Each NFT will come with brand-inspired items of a similar size, kickstarting new chapters in both the fashion and toy industries. A digital campaign accompanying the launch also features styling from Charlotte Stockdale and Katie Lyall, with photos by Norbert Schoerner.
The physical collection was launched last January 13th via the Balmain website, Mattel Creations and offline retail stores.