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Highlights | Industry News

ABS BY ALLEN SCHWARTZ IS ACQUIRED BY PRIVATE EQUITY GROUP

19 Jan - 2022

The acquisition provides Schwartz with a strategic partner that will manage licensing

A Five Oak Brand Management Advisors-led investment group has acquired ABS Allen Schwartz and all of its subsidiaries. The Five Oak team is leading the investment group and sourced the deal aimed at strategically focusing on growth for the brand and revisiting the brand’s heritage. The acquisition will poise the brand for global growth and global reach.

Allen Schwartz started ABS by Allen Schwartz in 1982 and the brand became one of the top-selling brands in the contemporary space with retailers ranging from Nordstrom to Saks Fifth Avenue. The brand is known for offering trendy apparel and fashion-forward styles, drawing inspiration from runways, celebrities, and influencers. The brand was the first influencer brand creating designs inspired by pieces worn by top celebrities on the red carpet and making them available in more attainable silhouettes and price points hitting store shelves within weeks of their red-carpet debuts. The brand soon became sought after by celebrities themselves with fans of the brand including Ashley Graham, Brittany Spears, Catherine Zeta-Jones, Christina Aguilera, Courtney Cox, Emma Stone, Heidi Klum, Kelly Clarkson, Khloe Kardashian, Natalie Portman, Paris Hilton, Simone Biles, and Tina Fey.

The Five Oak team will manage the brand, but Allen will stay on as creative director. The acquisition provides Schwartz with a strategic partner that will manage licensing, source best-in-class manufacturers while following in the long history of the brand of always being on-trend, with great quality at an exceptional value. The brand will celebrate its 40th anniversary this year and this milestone will be incorporated into the larger marketing strategy of ramping up influencer seeding and collaborations, events, and overall marketing efforts.

“After many years in the business, I see the acquisition as a partnership that will help the brand continue to grow and position itself in the new era of fashion. We have exciting opportunities on the horizon for 2022 and I am beyond thrilled about everything we plan to do,” says Allen Schwartz.

“We are excited to welcome Allen and the ABS by Allen Schwartz portfolio to the Five Oak family. The acquisition of the ABS by Allen Schwartz brands is a milestone for Five Oak as we are growing our brand portfolio and have been seeking brands with the stature and track record of ABS by Allen Schwartz. Our years of experience consulting with brands and manufacturers has Five Oak poised to grow the brand’s domestic and global reach while continuing to bring the fashion-savvy consumer a top-quality product with up-to-date styling at attainable price points,” says Simon Douek, CEO of Five Oak Brand Management Advisors.

The brand will continue to nurture key categories of success in the advanced contemporary and contemporary markets and will be working with strategic manufacturing and licensing partners focused on a quality product that aligns with the brand’s rich heritage and core values.


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