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Highlights | Media & Digital

XILAM ANIMATION HITS NEW DIGITAL CONTENT MILESTONES

11 Jan - 2022

Xilam TV FAST channel debuts on Samsung TV Plus in Brazil and hits 600k users while ‘Oggy and the Cockroaches’ awarded a Diamond Play Button

Academy Award®-nominated French animation studio Xilam Animation has reached significant milestones in its global digital content strategy, including debuting on Samsung TV Plus and securing a second YouTube Diamond Play Button.

After launching on Samsung TV Plus in Brazil – the free, ad-supported streaming service pre-installed on all 2017-2021 Samsung Smart TVs – Xilam’s unique users hit 600K. The dedicated Xilam TV channel available on Samsung TVs in Brazil features titles from the studio’s extensive catalogue, including Zig & Sharko, Oggy and the Cockroaches, Where’s Chicky?, A Kind of Magic and Floopaloo – Where Are You?.

In a further milestone, Xilam has been awarded a coveted Diamond Play Button for its Oggy and the Cockroaches YouTube Channel, which now has 10 million subscribers. This marks Xilam’s second Diamond Play Button after its Zig and Sharko channel received the award in 2020. Also on YouTube, Xilam has now reached the 50 million subscriber mark across its network of dedicated brand channels.

Across all digital platforms worldwide, Xilam cumulated 12.5 billion views for its content in 2021. Of this total, 1.5 billion views were generated from Facebook Watch, making Xilam the No. 1 provider of kids’ content worldwide in terms of views on the VOD service.

Marc du Pontavice, Founder and CEO at Xilam Animation, said: “Digital platforms continue to play an integral role in our content strategy, as we ensure that fans can access our vast library of content wherever they are in the world, and from whichever device they prefer. As one of the first French production companies to launch a dedicated ad-supported linear channel in an international market, we’re proud to be taking an innovative approach in the digital sector and look forward to hitting even more milestones in the future.” 

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