fbpx

Licensees Focus

VP RACING FUELS AND MR. BRANDS PREPARE FOR THE COLD WITH WINTER AUTOMOTIVE TOOLS

4 Jan - 2022

A new line of VP Racing Fuels branded winter car gear in partnership with Mr. Brands

VP Racing Fuels, Inc., a world leader in performance fuels, lubricants, additives, and retail, is announcing a new line of VP Racing Fuels branded winter car gear in partnership with Mr. Brands.

“In addition to the existing VP Racing branded car mats, steering wheel covers, seat covers, and jumper cables, Mr. Brands is now offering VP Racing branded winter tools,” said Bob Merz, Director of Brand Management and Licensing for VP. “The winter line includes a telescoping multi-position snow brush with squeegee, an auto emergency snow shovel, an extendable snow-plow with removable ice scraper, and a heavy-duty snow brush with ice scraper.”

These tools are available now at Ross Stores and Ollie’s in the US, and Winner’s in Canada.

The agreement with Mr. Brands was brokered and is managed by VP Racing’s exclusive licensing agency, Pacific Swell Brands.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




ADOPT ME! x FINGERLINGS PARTNERSHIP
ADOPT ME! x FINGERLINGS PARTNERSHIP

Uplift Games and WowWee are announcing a new global licensing partnership to bring digital pets to life in the real world with the all new Adopt Me! x Fingerlings. Debuting at the 2024 Licensing Expo in the Uplift Games booth, the line features two must-have pets from...

read more
MONSTER JAM REVS UP WITH BEANSTALK
MONSTER JAM REVS UP WITH BEANSTALK

Monster Jam has appointed Beanstalk to grow its consumer products and licensing program. As the licensing agency for Monster Jam in Europe and the Middle East for consumer products, services and experiences, and globally for video game crossovers, Beanstalk will...

read more