After inventing licensed USB flash drives, Maikii continues to innovate: thanks to the success of the FABA storyteller, a dedicated company is born in January. FABA SRL’s 2022 goal: consolidate brand positioning and double turnover
In January 2022 FABA SRL will be set up, a spin-off of Maikii, a Treviso-based company founded in 2008 that operates in the market for tech products and accessories and that has enjoyed considerable success worldwide thanks to its innovative 3D USB sticks featuring characters from Star Wars, Marvel, Harry Potter, etc.
The FABA storyteller is already in the hands of 50,000 families in Italy, who use it daily: introduced to the national panorama of educational products for children in 2019, it was then introduced to the French market in 2020. It has immediately met with the public’s approval: loved by children, because it is creative, fun and varied thanks to the numerous Sound Characters that are part of the collection, it is also much appreciated by parents for its strong educational content and for being a valid alternative that takes children away from screens.
FABA SRL will have 10 employees, 60% of whom will be women: the plan is to triple its workforce by 2023. Turnover is set to grow exponentially from €200,000 in 2019 to €2,000,000 in 2021, with the aim of doubling in 2022.
In recent weeks, FABA has been admitted to the EduTech accelerator promoted by CDP and H-Farm. The project represents a path to support the growth of startups and entrepreneurs who want to transform the education sector by making it more accessible and equitable. Eight startups – national and international – will be accompanied in a 4-month acceleration process followed by 4 months of support for business development and fundraising.
