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Fashion & Lifestyle | Highlights

SPREAD GROUP SIGNS WOLRDWIDE LICENSE WITH ZAG FOR MIRACULOUS: TALES OF LADYBUG AND CAT NOIR

2 Dec - 2021

Tags from the story: ON Kids & Family, Spread Group, Zag.

Print-on-demand collection for kids and young adults will list in time for the holiday season

Award-winning global independent animation studio ZAG has signed a global licensing agreement with Spread Group. Under this new agreement, Spread Group will provide a print-on-demand collection for the globally successful animated series MiraculousTM – Tales of Ladybug & Cat Noir™ created by ZAG and co-produced with ON kids & family (Mediawan). Kids and young adults’ apparel and accessories for Miraculous: Tales of Ladybug and Cat Noir will be available via Spread Group’s Marketplace in time for the holiday season.

A worldwide print-on-demand offering means brands can demonstrate their sustainability credentials to customers. At Spread Group, nothing is printed before it is ordered, so there is no overproduction. The Miraculous designs will be published online, ready to be printed on to t-shirts, hoodies and lunchboxes, plus accessories like bags and mugs that will appeal to everyone.

Helena Perheentupa, VP, Licensing, Central, Eastern, Northern Europe and Russia at ZAG commented: “Print-on-demand is a great new opportunity for our passionate fans to engage with Miraculous: Tales of Ladybug and Cat Noir. This global partnership marries Spread Group’s e-commerce expertise with the enthusiasm of our fans, who can now choose from a range of styles and accessories to suit them. We’re delighted with this new initiative and look forward to its great success”.

Sven Burscher, Head of Licensing at Spread Group added, “We’re excited to be the strategic ecommerce partners for ZAG especially after the IP has just won three Licensing International Awards in Germany. Our partnership shows how print-on-demand can add a sustainable element to licensing. Miraculous fans can now choose from pre-designed products that are only printed once an order is placed. Fans can also change the product and the colour to suit their own style, from a range of kids’ clothing and accessories.”

This is Spread Group’s first licensing deal since Sven Burscher’s appointment in October.

Spread Group becomes a strategic e-commerce partner for ZAG in time for the worldwide premiere of the US$100M+ Miraculous animated feature to premiere in 2022.

Miraculous™ is everyone’s superhero story. The series is ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years.  Season four of the Miraculous™: Tales of Ladybug & Cat Noir animated TV series started to roll out in over 120 countries across the globe during spring/summer 2021, and ZAG is currently in production on seasons four and five of the series.  With a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 27.7 billion views on YouTube (authorized and user-generated content).  Over 200 million products have been sold during the past four years and retail sales have surpassed US$1B worldwide to date. Miraculous is the winner of 25 awards, including the 2018 Teen Choice Award for Choice Animated Series.


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