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Entertainment | Highlights

PLANETA JUNIOR AND MADHOUSE TO LAUNCH ZAG’S MIRACULOUS EXPERIENCES IN SPAIN

1 Dec - 2021

Three immersive Miraculous entertainment experiences have been launched at the MadLad Oviedo: Parkour Tech, VR Escape Room and VR Labyrinth

Planeta Junior, a leading European children and family entertainment company, and award-winning global entertainment studio ZAG, has signed a deal with Madhouse to create immersive experiences based on the globally successful animated series MiraculousTM – Tales of Ladybug & Cat Noir™ created by ZAG and co-produced with ON kids & family (Mediawan). Fans of the Miraculous brand throughout Spain will be delighted with these first immersive experiences in Europe.

MiraculousTM experiences premiered at the MadLab Oviedo in November. They feature three immersive activities: Parkour Tech, VR Escape Room and VR Labyrinth. MadLab Zaragoza also offers visitors an immersive Miraculous experience.  Madhouse is the leading integrated leisure activity and entertainment management company behind MadLab, the chain of pioneering retail entertainment centers. It’s a meeting point between iconic brands and immersive experiences designed for all ages.

MadLab Oviedo allows the whole family to travel to Ladybug and Cat Noir’s Paris and enter the series, becoming a character that helps their superheroes. Joining forces with sector leader Madhouse guarantees our success,” affirms Antonella Ceraso, Consumer Products Director at Planeta Junior.

“Reaching an agreement with Planeta Junior and ZAG is part of our global strategy to offer new experiences based on entertainment’s most iconic brands and characters. This is just the first of several launches we aim to work on together,” celebrates Raluca Gavrilovici, Sales Business Manager at Madhouse.

Parkour Tech is designed for 5–12 year-olds. This new concept allows fans of Miraculous to test their psychomotor skills and complete team missions against the clock. Each group wears an RFID bracelet with a built-in LED reader to practice their teamwork and skills.

The VR Escape Room is an interactive experience for the whole family. This 50 m2 space allows 2-4 people to become Marinnette’s classmates. They have to solve a series of tests in under five-minutes to help their favourite super-heroes.

The entertaining Virtual Reality Labyrinth individual experience gives fans of all ages  seven-minutes to explore the Eiffel Tower and help stop Akuma, the supervillain from the popular show, from attacking the city.

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