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WIMPY KID, INC. APPOINTS BRANDS WITH INFLUENCE TO MANAGE UK CONSUMER PRODUCTS PROGRAMME

25 Nov - 2021

Wimpy Kid, Inc. have appointed Brands with Influence (BWI) to manage and market their consumer products programme in the UK

On the back of another consecutive international No.1 bestselling children’s book and ahead of an all-new animated movie streaming on Disney+, Wimpy Kid, Inc. have appointed Brands with Influence (BWI) to manage and market their consumer products programme in the UK.

Diary of a Wimpy Kid is one of the bestselling children’s book series of alltime, having sold over 250 Million books in 79 editions and 65 languages since it was first published in 2007. Sold in the UK by Puffin, the UK is a major and long-established market for the IP.

Fourteen years since the initial publication, a generation of children has now been entertained by the hilariously-funny cartoon fiction series by Jeff Kinney.

After a phenomenal 16 books, Diary of a Wimpy Kid continues to outsell its competitors. The most recent title; Diary of a Wimpy Kid: Big Shot (released 26.10.21), published by Puffin, was an instant No #1 in the UK children’s book chart.

The story that started it all, Diary of a Wimpy Kid will imminently be brought to life as an original movie on Disney+ this festive season. The 3D colour animated feature will release worldwide on the platform on December 3rd, 2021.

Talking about the BWI appointment Vanessa Jedrej, Global Brand Manager at Wimpy Kid, Inc. explained, “We’re confident that BWI will apply their wisdom, passion and thoughtfulness to deliver a range of attractive and authentic products that Wimpy Kid enthusiasts will truly treasure. Wimpy Kid has a long-standing, loyal fanbase in the UK and we look forward to partnering with BWI to build an enduring programme that will satisfy both younger children and send our nostalgically, devoted ‘Gen Z’ following into MELTDOWN!”

Martin Lowde, CEO at Brands with Influence said,  “We are delighted to be entrusted with such a valuable and powerful children’s brand. Diary of a Wimpy Kid has an ageless quality and deals with universally relatable themes like: family dynamics, surviving middle school, and friendships. Kids across the globe love the style and humour of the books. We are looking forward to creating a strong consumer products programme on this massive brand.”

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