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Highlights | Industry News

AN AMAZING YEAR FOR POKEMON ON ITS 25TH ANNIVERSARY

24 Nov - 2021

 Poste Italiane launched their exclusive Pokémon philatelic folders associated with the cities of Milan, Rome, Naples and Florence

An amazing year of 25th anniversary celebrations for iconic entertainment brand Pokémon is reaching an exciting conclusion. Following the October release of Pokémon 25: The Album – featuring exclusive Pokémon-inspired music from global superstars including Katy Perry, J Balvin and Post Malone – the eagerly awaited new video games Pokémon Brilliant Diamond and Pokémon Shining Pearl launched on 19th November, hot on the heels of new Trading Card Game expansion Sword & Shield—Fusion Strike.

Italy has been celebrating too with some special promotions. At the recent prestigious Lucca Comics & Games, Poste Italiane launched their exclusive Pokémon philatelic folders associated with the cities of Milan, Rome, Naples and Florence. In numbered limited editions of just 2,000, each contains two postcards franked with the respective city stamps, while one also has the special “Anime Collection” cancellation. Priced €12, they are available from post offices, in the Spazio Filatelia and online at filatelia.poste.it.

The Poste Italiane release follows September’s hugely successful partnership with Estathé Ferrero for a 25th anniversary iced tea six-pack brick collection; and a special range of mobile phone cases from La Casa de Las Carcasas, available in Italy from https://lacasadelascarcasas.it/.

Meanwhile, 2022 starts on a high with the release of video game Pokémon Legends: Arceus, as the anniversary momentum continues in style.

 


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