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Highlights | Industry News

GLOBAL TRADEMARK LICENSING DRIVES INTO SCANIA REPRESENTATION

18 Nov - 2021

Licensing agency takes worldwide cross-category rights to leading transport solutions provider; secures first licensees including WSI Models B.V, Tekno B.V, Mattel Inc and Herpa

Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has been appointed to represent Scania, a world leading provider of transport solutions including heavy lorries, trucks and buses. GTL is developing a cross-category global consumer products offering across all major toys, collectibles, and lifestyle categories, with a particular focus on kids’ mobility products. GTL is exhibiting at Brand Licensing Europe 2021 and can be found on Booth B203.

GTL has already secured an array of licensees for Scania, including new global toys and collectibles licensees WSI Models B.V, Tekno B.V, Mattel Inc and Herpa. 

Scania, together with its partners and customers, is driving the shift towards a sustainable transport system. In 2019 alone, 91,700 trucks, 7,800 buses as well as 10,200 industrial and marine engines were delivered to customers. Founded in 1891, Scania now operates in more than 100 countries and employs 51,000 people. Research and development are concentrated in Sweden, with branches in Brazil and India. Production takes place in Europe, Latin America and Asia, with regional production centres in Africa, Asia and Eurasia.

Lindsay Weaver, Director of Special Projects at Global Trademark Licensing, said: “Scania is recognised globally for its continuous innovation, customer-first approach and commitment to building a more sustainable future for the transport industry. This impressive reputation gives the brand strong licensing potential across a number of key categories, as demonstrated by the fantastic line-up of partners we’ve seen come on board in a short space of time. We’re looking forward to building upon this initial success and to sharing more about our plans for this fantastic brand with existing and potential partners at BLE and beyond.”

“As we start our journey with GTL, we’re looking forward to collaborating closely with team to expand the success of our internationally recognised brand”, says Tobias Lindahl, License Manager at Scania. “Our partnership has got off to a really great start and GTL has already identified an array of licensees that are ideally suited to Scania and our wider brand strategy. We’re confident GTL is going to do a fantastic job at taking Scania into new categories and supporting us as we drive the shift towards a more sustainable transport system. We’re only just beginning!”

Scania joins GTL’s roster of many of the world’s most famous automotive and transport brands, including Lotus Cars, McLaren Racing, McLaren Automotive, Mercedes-Benz, Pagani, Jaguar Cars and Land Rover.

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