fbpx
Highlights | Industry News

CRAYOLA EXPANDS LICENSING TEAM WITH TWO NEW LEADERS TO SUPERCHARGE GROWTH

17 Nov - 2021

Tags from the story: Crayola.

Crayola, the children’s creative products powerhouse, has hired two new executives to expand its global licensing program

Rob Spindley has joined Crayola as Director, Licensing EMEA, based out of London, UK. Rob brings significant experience in licensing, brand direction and retail development with leading licensors including Disney, Universal, Fox, BBC Studios and Technicolor. Rob has worked on the licensor, licensee and agent side, experiencing the licensing industry from every angle.

Tiffany Moore has been hired as Crayola Licensing, Head of Retail Development. Tiffany joins Crayola from Universal Studios, where she was responsible for developing retail programs for Jurassic World and Trolls. Tiffany previously held retail development roles with Disney and DreamWorks.

“International expansion and retail development are key strategic priorities for the growth of our business. We are excited to have both Rob and Tiffany join our team,” said Warren Schorr, Vice President, Crayola Business Development & Global Licensing. “Their knowledge and experience will help transform Crayola’s licensing business in their respective areas.”

Subscribe to our newsletter


Read our last issue




VANS DEBUTS SESAME STREET COLLECTION
VANS DEBUTS SESAME STREET COLLECTION

Vans has announce the collaboration with one of the most impactful television programs of all time: Sesame Street. Highlighting both brands’ shared focus on creative discovery and uplifting a “We All Belong” message, the Vans x Sesame Street collection honors the...

read more
BING SELECTED BY ITALIAN SOCIETY OF PAEDIATRICS AND ASSONIDI
BING SELECTED BY ITALIAN SOCIETY OF PAEDIATRICS AND ASSONIDI

Bing has been selected to front a new campaign from the Italian Society of Paediatrics and nursery trade association, Assonidi. The campaign, Healthy Habits for Children, the first of its kind to be launched by the national medical body, will help support grown-ups...

read more
PENGUIN VENTURES PARTNERS WITH EXPERIENCES EVERYWHERE
PENGUIN VENTURES PARTNERS WITH EXPERIENCES EVERYWHERE

Penguin Ventures partners with Experiences Everywhere for the The Snowman and The Snowdog: An Immersive Christmas Adventure experience. This Christmas, audiences will be invited to step into the enchanting World of The Snowman.  First created by Raymond Briggs as a...

read more