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MAURIZIO DISTEFANO LICENSING EXPANDS COCOMELON’S PRODUCT OFFERING

9 Nov - 2021

Maurizio Distefano Licensing expands CoComelon’s product offering supported by the Master Toy line distributed in Italy by Bandai

Moonbug Entertaiment’s CoComelon, the #1 children’s show on YouTube, has secured several licensing deals with Italian companies thanks to Maurizio Distefano Licensing, Moonbug’s agent in the territory, and Moonbug’s EMEA Master Agent The Point.1888.

This fall, on the shelves, little fans of the series will be able to find: educational games from Headu, puzzles from Lisciani, stamp sets from Multiprint, coloring and activity books from PlayPress and many lines of fall accessories from Coriex, such as umbrellas, hats, scarves and backpacks, the book series from Mondadori, and soap bubbles from Dulcop.

The Master Toy line is distributed in Italy by Bandai and consists of fun toys for the preschool target audience: CoComelon Musical Baby, the Musical Bus, the 3D figurines, the Baby Bath Playset, the Musical Doctor Set, the Musical Tractor, the Musical Plush Book and vehicles.

“We believed from the beginning with great enthusiasm in the potential of Cocomelon, an innovative brand with disruptive features in the panorama of pre-school toys. The expectations are high and the first feedback from the market is absolutely positive. Cocomelons’ Toy Collection is getting ready to be the protagonist of the Christmas season, supported by a robust integrated communication plan. The projects for 2022 are numerous and ambitious, we are just the beginning.” Gianluca Ferrara – Business Manager Bandai Italy

There are numerous marketing activities already planned for the Christmas season 2021 which will involve the major Italian retailers, with the support of dedicated social media. In 2022, with the wider offer of licensed products in the different product categories, transversal digital and physical activities will be carried out to push the sellout of Cocomelon products.

CoComelon boasts today 120 million subscribers on its YouTube channel in English, which is continuously and rapidly growing and reaches from Italy more than 295 million views in 2021 so far. Since June, the channel is also available in Italian. In Italy, the episodes of the series are also available on Netflix, Vodafone TV and Mediaset Infinity.

The key elements of its unstoppable success among subscribers are its educational content, its simplicity and the accessibility of its stories. This animated series, in fact, teaches children how to approach daily activities with enthusiasm. The little viewers are accompanied in every moment of the day in the family: from mealtime to gametime, up to bedtime. The song and music featured in each episode entice children ages one to four to enjoy singing and dancing with JJ and his siblings as they learn letters, numbers, animal noises, colors and more.


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