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Highlights | Media & Digital

FUNCRAFT AND SANRIO PARTNER FOR NEW MOBILE GAME “HELLO KITTY – MERGE TOWN”

8 Nov - 2021

FunCraft announced the global launch of Hello Kitty – Merge Town

FunCraft, an interactive entertainment company and mobile games publisher, together with Sanrio, announced the global launch of Hello Kitty – Merge Town, a casual puzzle and merge decoration game that brings a renowned cast of characters and town to life for the ultimate Hello Kitty and Friends gaming experience.

Hello Kitty – Merge Town is available now as a free download on Android devices via Google Play and iOS devices via the App Store. To view the launch trailer for Hello Kitty – Merge Town, visit: https://youtu.be/DPqCNTPzKJU

Based on the globally recognized Hello Kitty and Friends universe, Hello Kitty – Merge Town is the first Hello Kitty and Friends experience to combine casual puzzle gameplay with a deep narrative on mobile devices. Players have the opportunity to interact with their favorite characters including Hello Kitty, Tuxedosam, My Melody, and more as well as explore Hello Kitty’s freshly imagined town.

“We are thrilled to bring Hello Kitty and Friends to life. We can’t wait for players and fans to interact with the characters they love like never before,” said Michael Martinez, CEO and Co-Founder at FunCraft. “Hello Kitty – Merge Town expands the diverse set of experiences our supremely talented teams are building for gamers worldwide with a globally beloved universe. We will deploy our core strengths of creative gameplay and personalized user experiences.”

Martinez added, “Hello Kitty has cultivated one of the most passionate and devoted fan bases in entertainment and we sought to stay true to the brand when creating Hello Kitty – Merge Town – offering players one of the most aesthetically and narratively immersive Hello Kitty and Friends experiences to date. Our teams have been working with tremendous passion to deliver the ultimate gaming experience for fans around the globe.”

“Hello Kitty – Merge Town is a fantastic Hello Kitty experience. We are truly thrilled with the care and attention FunCraft brought to this world and can’t wait to see how players interact with Merge Town in the years to come.”said Silvia Figini, Chief Operating Officer Sanrio – EMEA, India and Oceania, Mr Men – Worldwide.

With a deep and engaging narrative from award-winning writers, players will learn the secrets and stories of Hello Kitty’s town. FunCraft created an elaborate town for players to explore, with distinct and delightful elements for fans to recognize and enjoy. Players unlock new neighborhoods for Kerokerokeroppi, Kuromi, Chococat, and more. With an abundant combination of items to discover and hundreds of engaging puzzles to solve, Hello Kitty – Merge Town gives players the ability to play a quick session on the go or for a marathon play experience.

To match the worldwide appeal of Hello Kitty and Friends, Hello Kitty – Merge Town is available globally and localized in Japanese, Korean, Spanish, and 8 other languages.

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