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Licensees Focus

VP RACING FUELS INTRODUCES PREMIUM PERFORMANCE OIL FILTERS

5 Nov - 2021

Tags from the story: Champion Laboratories, VP Racing Fuels.

VP Racing Fuels introduces premium performance oil filters in licensing agreement with Champion Laboratories

VP Racing Fuels, Inc., a world leader in performance fuels, lubricants, additives, and retail, has signed a licensing agreement with Champion Laboratories, Inc. to offer a line of premium racing oil filters designed for racing and high-performance passenger cars.

“At VP Racing Fuels, we pride ourselves in partnering with best-in-class manufacturers like Champion Laboratories for our licensing efforts,” said Bob Merz, Director of Brand Management and Licensing at VP Racing Fuels. “Their filters are of the highest quality and are a perfect complement to our racing and high-performance motor oils.”

Now available for purchase on Amazon.com, VP Racing Fuels® premium synthetic oil filters provide professional and DIY racing enthusiasts, as well as everyday sports car drivers with the filtration technology today’s robust, high-performance engines demand. Engineered to be compatible with all oils and fuels, including race oil and race fuels, VP Racing Fuels oil filters deliver advanced oil protection for up to 1 year or 20,000 miles under normal driving conditions.

“We are very excited to partner with VP Racing Fuels,” said Michael Lofgren, Director of Business Development at Champion Laboratories. “The brand carries an impeccable reputation in motorsports, and VP Racing’s oil filters are a natural evolution to VP’s storied product offering. They are specially made to help professionals and everyday drivers enjoy everything today’s robust, high-performance engines have to offer.”

The technology that supports this performance includes a synthetic and cellulose blended filtration media for superior filtration, low restriction to flow, and high dirt-holding capacity. These filters also feature a heavy-duty steel shell to provide additional high-impact protection from road debris with an industrial-strength steel backplate that helps deliver twice the burst strength of ordinary filters.

The combination of a silicone anti-drainback valve and high-strength gasket ensures a tight seal to minimize flexing under high heat, high pressure, and high RPM environments.

VP Racing Fuels® oil filter features and specifications:

  • Low-restriction racing media designed for high oil flow.
  • Silicone anti-drain back valve.
  • Recommended maximum oil flow: up to 20 gpm, depending on the model.
  • Maximum burst pressure: 500 psi, depending on the model.

The agreement between VP Racing Fuels and Champion Labs was brokered by Pacific Swell Brands, VP Racing’s exclusive licensing agency.

For more information on the VP Racing premium synthetic oil filters, visit First Brand Group at AAPEX booth A5610.

For more information on VP Racing Fuels fuel, additive, coolant, and motor oil products, visit AAPEX booth A5610 and SEMA booth 23013.


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