Halloween-themed cinema activation with just in between pictures in the Netherlands; new consumer products deals signed in Malaysia
Award-winning content creation, distribution and licensing studio One Animation is finding new ways to bring the hit CG-animated property Oddbods to fans, securing new seasonal activations and consumer products partnerships in Europe and Asia.
In the Netherlands, One Animation has inked a deal with Just In Between Pictures for an Oddbods Halloween-themed 55-minute theatrical experience, consisting of two existing extended 22-minute length specials ‘Party Monsters’ and ‘Oddbeard’s Curse’ and seven-minute ‘Halloween Heroes’ episode. The experience is currently available across 75 local cinemas.
In Malaysia, One Animation’s local consumer products agent ANIMONSTA Studios has secured a new publishing deal with Ladybug for a range spanning activity books and interactive products, which will launch in Q4 2021 across extensive local retail and distribution networks. A further deal has also been signed in the territory with Dr Mama for self-sanitising kids’ fabric face masks and additional personal care items, such as hand sanitisers, with the collection launch scheduled for Q1 2022.
Sashim Parmanand, CEO at One Animation, said:“A core part of our Oddbods strategy is ensuring we’re bringing the brand to life for fans all around the world through innovative, captivating, and accessible experiences – it’s important that the Oddbods gang plays a role in their lives beyond the screen. Both the new cinema activation and merchandise ranges give young fans and their families a variety of colourful and interactive ways to engage with the brand.”
Oddbods is a globally loved, three-time Emmy Award-nominated, non-dialogue comedy featuring seven adorable, highly unique pals. Together, despite their differences, they survive the perils of everyday life, unintentionally turning ordinary situations into unexpected, extraordinary, and always humorous events. The quirky, but totally charming, Oddbods celebrate individuality in a funny, warm and unexpected way. After all, there’s a little odd in everyone!