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CREATIVE MINDS NEW LICENSING AGENT FOR APEX LEGENDS IN JAPAN

26 Oct - 2021

Retail Monster LLC. engages Creative Minds LLC., to handle Apex Legends™ Licensing for Japan to expand further into one of the brand’s strongest regions

Retail Monster LLC, the master license agent for Apex Legends™, EA’s globally beloved multiplayer hero shooter, announced this week that it has appointed Creative Minds LLC., a Tokyo based licensing agency to help expand the rapidly growing brand in Japan, which was the second “Most Tweeted About Video Game in the World” in the first half of 2021 according toTwitter.

Apex Legends has a long history of success in Japan across numerous activations. In line with Apex Legends – Emergence, the game’s 10th major update, a limited event pop up store was held in Tokyo, Japan at Tokyo Solamachi on August 4th. The localized Japanese edition of “Apex Legends: Pathfinder’s Quest,” released on August 18th, reached the No.1 spot according to game book category ranking. Monster Energy’s launch of limited-edition Apex Legends cans, which are available in-store globally now through December 2021, provide fans a way to receive special perks and was also a resounding success.Retail Monster and Creative Minds look forward to increasing the Japanese original merchandise line for Apex Legends across apparel, toys and amusement categories, and more.

In Japan, Apex Legends has seen a rapid increase of fans and players. In April 2021, professional players in Japan continued to participate in official Apex competitions through the Apex Legends Global Series. The characters of Apex Legends have also been a key factor of its popularity in the region with numerous fan arts, artist cosplay, and cosplayers appearing at influencer fan events helping to spread the excitement of Apex Legends.


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