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Licensees Focus

INNOVATION AND SUSTAINABILITY: A PERFECT MIX IN THE NEW BARBIE BRANDED ROLE PLAY MAKE-UP LINE

25 Oct - 2021

Tags from the story: Barbie, Mondo.

With over 70 years of experience in the toy industry, the Italian company Mondo is launching an innovative concept in children’s cosmetics, the first line of Role Play and make-up that follows the Clean Beauty philosophy. A hymn to playability and sustainability in anticipation of Christmas 2021

Sustainability is the topic at the heart of the current cultural debate. Green development embraces wide and diverse fields of action, indicating to everyone the guidelines aimed at creating an environment where it is possible to live well today, without compromising what the future world will be like. Cosmetics is one of the areas where the sustainable drive is driving the market. So-called clean beauty, the category of cosmetics containing ‘green’ ingredients, is growing at great speed. And it is precisely in the toy sector that Mondo embraces this new ethical beauty philosophy and creates the first line of Role play and clean beauty make-up dedicated to all the little Barbie fans.

 


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