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Licensees Focus

BAZOOKA CANDY BRANDS EXTENDS LICENSING RELATIONSHIP WITH LMA TO INCLUDE RING POP BRAND

25 Oct - 2021

LMA will be developing the licensing program across all product categories

Lisa Marks Associates, Inc. (LMA) has been appointed as licensing agency to represent the iconic Ring Pop® brand. LMA will be developing the licensing program across all product categories, including: Frozen Novelties, Powdered and Ready-to-Drink Beverages, Personal Care, Toys and Games, Apparel and Accessories, Gifts, Novelties and Collectibles, Stationery and Party Goods, Pet Products, Home Décor, Digital Games and more. The program will focus on North America with planned new partnership launches beginning Q4 2021.

Ring Pop launched in 1977 with its iconic gem shaped hard candy on a wearable ring and it is beloved by consumers today! It catapulted through the ‘80’s into pop culture fandom with a classic television campaign and more. Today Ring Pop enjoys nearly universal (98%) awareness and is a consistent top 20 performer in all-outlet non-chocolate candy sales. The innovative oversized gem candy comes in a variety of delicious and colorful fruit flavors that are enjoyed by the whole family.

Bazooka Candy Brands is a division of The Topps Company, Inc., the preeminent creator and brand marketer of physical and digital sports cards, entertainment cards and collectibles, and distinctive confectionary products.

LMA was selected as the licensing agency for sister-brand Bazooka® in 2020 and has been building a robust program including product collections within apparel and accessories, toys and collectibles, sporting goods, precious metals, home décor, sports nutrition, and more.

“We love working with the talented Bazooka Candy Brands team and are excited to partner with them and bring to life the many creative facets of the storied Ring Pop brand,” said LMA President Lisa Marks, “Ring Pop is a pop-culture icon enjoyed by all — the uniquely fun and playful aspects of this brand lend itself to endless creative licensing opportunities that brand fans will love!”

“Having worked with LMA over the past year to develop and launch the exciting Bazooka Licensing Program, we are thrilled to extend the relationship to now include Ring Pop. After almost 45 years in market as a family-favorite treat, the power of the Ring Pop brand continues to grow. We know there are a great amount of licensing opportunities across categories for Ring Pop to inspire more fun and memorable ways for fans to connect with our brand!” said Becky Silberfarb, Senior Director of Marketing for Bazooka Candy Brands.


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