fbpx

Licensees Focus

L’ORÉAL PROFESSIONNEL PARIS PRESENTS THE NEW LIMITED EDITION STEAMPOD 3.0 STEAM STRAIGHTENER SIGNED BARBIE

21 Oct - 2021

Tags from the story: Barbie, Oréal Professionnel Paris.

Dream it. Style it. If you can dream it, you can do it: infinite possibilities for your look, thanks to the power of steam

SteamPod3.0, the steam straightener from L’Oréal Professionnel Paris, a must-have accessory recommended by professionals for hair fans, meets Barbie, the fashion icon representing the most diversity on the market. A limited edition that paints the straightener pink in a complete makeover.

Barbie x Steampod adapts to all your hair needs and allows you to express your personality to the fullest by creating endless personalised looks, from straight to wavy.

Barbie and L’Oréal Professionnel Paris together to celebrate diversity and encourage all forms of beauty. A sharing of values for the two iconic brands, far from the one-size-fits-all approach.

Guided by a pioneering spirit for 110 years, L’Oréal Professionnel Paris has been serving hairdressers and hair lovers around the world. For almost 10 years, SteamPod has been the first steam straightener to straighten or create soft waves on any type of hair, guaranteeing a 2X faster style and 2X more disciplined hair, with less damage to the hair. SteamPod allows you to enhance all beauties, treat all hair types and achieve the best hair looks.

Since her birth in 1959, Barbie has encouraged free expression and the infinite potential in every little girl. From princess to president, from astronaut to zoologist. Today, Barbie is the most diverse line of dolls on the market with over 170 doll ranges to choose from: different skin tones, eye colours, hair colours and textures, body shapes and looks. The two brands celebrate the diversity of beauty and play with looks to suit every personality.

The fashion soul of Barbie meets the needs of L’Oréal Professionnel Paris hair lovers.

Barbie’s unmistakable pink meets SteamPod, the must-have hair accessory recommended by professionals for bold and joyful femininity. Of the women who use straighteners for their hair, 56% use them 2-3 times a week and understandably the main concern is potential heat damage to the hair. SteamPod guarantees 91% less damage thanks to its steam and integrated comb. It’s a must-have beauty accessory for achieving lots of different looks on your hair without damaging it. The Steampod Barbie straightener adapts to all your needs and allows you to express your personality to the fullest by creating endless hair looks, from straight to wavy.


Subscribe to our newsletter


Read our last issue


Our Youtube Channel!




LICENSING MAGAZINE AT KIDS’ TIME 2024
LICENSING MAGAZINE AT KIDS’ TIME 2024

From 21 to 23 February, Licensing Magazine was present as a media partner at the 15th edition of Kids' Time in Kielce (Poland), Eastern Europe's leading trade fair for children's products, from toys to childcare. Divided into five pavilions, the fair offered a rich...

read more