Highlights | Trends & Research


21 Oct - 2021

Tags from the story: Clamour, The Toy Association.

Family influencers voted on their top toy picks for this holiday season

With families scrambling to get their holiday toy shopping done early this year amid global supply chain bottlenecks and toy shortages, The Toy Association and Clamour have announced the “Best of Holiday 2021” Influencer Choice List to make it easy for shoppers to discover top toys & games and get their hands on them now. The list, which highlights winning playthings as voted on by leading toy and family content creators, includes everything from educational and STEAM products to beloved classics the whole family will love.

Top-tier digital influencers were invited to vote on products submitted by companies in September; voters were required to have at least one million monthly views on their main platform and a social reach of more than 500,000. The influencers reviewed product details, photos, and physical samples (when available) before voting for their favorites.

“We are excited to unveil a well-rounded list of skill-building, creative, and innovative toys and games that will get the entire family playing together this holiday season,” said Adrienne Appell, senior vice president of marketing communications at The Toy Association. “Our partnership with Clamour gave toy companies a unique chance to get their brands in front of digital content creators and their followers ahead of the all-important holiday shopping season, and the list of winning products will provide parents with an amazing gift guide as they look to complete their shopping early amid all the uncertainties related to shipping and potential product shortages in the weeks ahead.”

“The influencers had an amazing selection of new products to see for Holiday 2021 – they’ve selected fun options for the whole family,” added Victoria Fener, COO of Clamour. “We noticed that STEAM products were particularly highlighted in this season’s favorites along with innovative designs and reinvented classics.”

The Best of Holiday 2021 Influencer Choice List
(Listed alphabetically)

  • Artie Max™ The Coding Robot (Educational Insights)
  • Bio Chem Creatures (Klutz)
  • Candy Claw Machine (Thames & Kosmos)
  • Chompin’ Charlie (Goliath)
  • Connetix 92 Piece Rainbow Ball Run Pack (Connetix Tiles)
  • Crayola Spill Proof Washable Paint (Crayola)
  • FAO Schwarz Stage Stars- Guitar & Amp Set (MerchSource, LLC)
  • FGTeeV Mr. BEATS (Bonkers Toy Company)
  • Flybar Bumper Car (Flybar Inc.)
  • Glow Battle Ninja (Starlux Games, LLC)
  • Go Go Bird Butterfly (Zing)
  • Got2Glow Fairy Finder (WowWee)
  • Iscream Care Bears Onesies (Iscream)
  • Jenga GIANT JS6 (Art’s Ideas)
  • Junkbots Factory Collection Large Factory Habitat – Metro Sewer System (Innovation First International)
  • KidiZoom® PrintCam™ (VTech)
  • LeapLand Adventures™ (LeapFrog)
  • Magic Mixies Magic Cauldron (Moose Toys)
  • Make-A-Fort Explorer Kit (Make-A-Fort)
  • Mini Deluxe Foldable (Micro Kickboard)
  • Moji The Lovable Labradoodle (Skyrocket)
  • Ms. Pac-Man Pocket Player (dreamGEAR, LLC (My Arcade))
  • Ninja Kidz Mystery Giant Ninja Ball (Blip Toys, LLC)
  • PLAYMOBIL Volkswagen Beetle – Special Edition (70827) (PLAYMOBIL)
  • Smashers Lava Light Up Dino MEGA Surprise (ZURU)
  • Snowglobe Bellies (Aurora World Inc.)
  • Space Invaders Arcade Cabinet Nanoblock Character Collection Series (Bandai Namco Collectibles DBA Bluefin)
  • TeeTurtle Reversible Plushies (TeeTurtle)
  • The Amazing Prediction Putty (Crazy Aaron’s Puttyworld)
  • Toniebox Starter Set (tonies)
  • VIP Pets Color Boost Mega VIP Pet (IMC Toys)

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