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Highlights | Licensees Focus

B.O.T. AND THE BEASTIES AGREES PUBLISHING DEALS AS THE SHOW’S AUDIENCE GROWS

21 Oct - 2021

Brands with Influence have announced the signing of two new licensing partners for the CBeebies show B.O.T. AND THE BEASTIES, made by Ragdoll Productions

Sweet Cherry Publishing , recent winners of Small Press of the Year 2021 at the British Book Awards, are to produce a series of new book formats for the show with the first release planned for 2022. These will include story books, picture books, and creative play books utilising sounds from the episodes.

In parallel Immediate Media have signed to run regular B.O.T. AND THE BEASTIES content in their CBeebies magazine.

Talking about the new deals Martin Lowde, MD at Brands with Influence explained, “We are delighted to be welcoming two excellent new partners to the B.O.T. family. The series is proving really popular with the young audiences and with its colourful, and eclectic range of characters there is lots of scope for a fabulous new range of books and magazines.”

Sanjee de Silva, Publisher at Sweet Cherry explained why they were so keen to sign with B.O.T. “This brand is exactly what we have been looking for here at Sweet Cherry. It has longevity, a range of great characters and portrays the fun and educational values that we are proud to align ourselves with.. Sweet Cherry’s creative teams have designed a really innovative and exciting new range for the series.”


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