Penguin Ventures has partnered with Fox’s Biscuits to launch The Snowman™ Biscuit Selection
Penguin Ventures (part of Penguin Random House Children’s) has partnered with Fox’s Biscuits to launch The Snowman™ Biscuit Selection tin in time for Christmas this year.
The Snowman Biscuit Selection tin brings together two iconic British brands that are synonymous with the festive season: Fox’s and The Snowman, Raymond Briggs’ timeless picture book and a much-loved animated film.
The tin features an iconic illustration from The Snowman and provides a perfect gifting opportunity as families get back together for Christmas gatherings this year.
Anna Metcalfe, Hardlines category manager for Penguin Ventures said: “We’re delighted to have Fox’s on board as an official Snowman licensee. The Snowman and Fox’s Biscuits are both an intrinsic part of the British Christmas and The Snowman Biscuit Selection tin will add some extra magic to families as they enjoy watching the film or reading the book this Christmas.”
Containing some of Fox’s best-loved biscuits, including a Chocolately Fudge Sundae in a specially designed Snowman foil wrapper, the festive biscuit selection offers families a new and delicious way to enjoy The Snowman this Christmas.
“The Snowman Biscuit Selection provides a delicious combination of classic Fox’s Biscuits for the whole family to enjoy whilst watching the animation this Christmas. Packaged in a beautiful Snowman tin, The Snowman is synonymous with family Christmases in Britain and the animation has aired at every festive season since 1982.” says Fox’s Biscuits Senior Brand Manager Bronwen Arthur.